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BUILD AND RUN | REACH & STATISTICS
Reach and statistics show how KenCube is used and which content resonates. The analyses are aggregated and anonymized. The focus is on the big picture, not on individuals.
Platform usage
- Daily visitors and page views, also by time of day
- Distribution across main areas and workspaces
- Usage via the app, split by iOS and Android, and via the browser
- Most-viewed posts with views, reactions and comments
- Page load times for the last seven days
- Filter by area and time period, export as CSV or Excel
In practice: The statistics show the internal communications team that most views come early in the morning and via the app. Important news therefore goes online the evening before.
Reach of individual posts
- Post statistics directly on the post
- Views, reactions and read receipts
- Analysis by group, such as locations or departments
In practice: A new safety instruction is published with a read receipt. The post statistics show for each location how many people have already confirmed. At the location with the most open confirmations, management raises the topic in the team meeting.
Search and traceability
- Search log with number of hits and feedback, pseudonymized
- Search terms without hits as a sign of missing content
- Log of editorial activities
In practice: The search log reveals that people often search for the cafeteria menu. The editorial team adds it to the dashboard as a permanent link.
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